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- 31 August 2022 Create Date
- 31 August 2022 Last Updated
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This module will be centred on different topics such as the “Challenge of Pitching to VCs and investors”, “Team, Talent & Advisors”, “Product, Market and Potential Opportunity”, “Technology & Operations”, “Revenue & Growth”, “Financial & Performance Management”, “Fundraising Strategy”. By distinguishing between different phases of investment, bioeconomy innovators can better identify when to consider which sources of capital. After all, different investments and measures are required at different phases of the business development in order to make businesses attractive for investments. From covering Core elements of the growth strategy with focus on product and market strategy and optimization to discussing measures to create added value along the value chain and increase market attractiveness (USP, IP, differentiation, focus on niches, ...). The module will also aim to improve product and market fit through the Realisation of Technology and Marketing Excellence course.
Sessions:
- 1/5 - Innovation and internationalisation: practical overview of innovation and internationalisation support networks for bioeconomy SMEs in Europe
- 2/5 - Start, build, grow: community engagement for biobased projects
- 3/5 - Visibility marketing strategies: what is growth hacking and how it can help your biobased company
- 4/5 - Optimising your access to capital: investors, grants, or crowdfunding
- 5/5 - Why investor brand matters and how to make it work for you
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