Köln, Nordrhein-Westfalen, Deutschland
Member Since 2022
About my Start-up

93% of fish stocks are maximally exploited or overfished!
We love fish, so much so that we’d rather have it in the ocean than on our plates. Our mission is to actively contribute to the improvement of our ecosystem. That’s why we founded Bellybay, the natural and pure
plant-based fish alternative to salmon. Many plant-based alternative foods are highly processed and have long ingredient lists with many artificial additives. We don’t have that dilemma. At Bellybay, our philosophy is “less is more“. We implement a clean-label strategy with no frills and have probably the shortest ingredient list in the vegan product segment with only 7 natural ingredients.

Why your idea is a “winner"?:

We are solving one of the biggest issues of our food sourcing

What is your current or intended business/revenue model?:

We have the following sales channels:
-Retail (supermarkets, gourment shops)
-Food service industry (wholesale) for restaurant, cafe, foodtruck, catering
-E-Commerce (Amazon, vegan web shops, Bellybay web shop)
-Delivery service (gorillas, flink, getir)

Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:

Bellybay registered brand at EUIPO (in application process)

Has your technology already been implemented in any field/sector?:


Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:

We are providing plant based fish alternatives which can be enjoyed without worry and doing something good for our ecosystem.

Our products are free of:
-No overfishing - wild stocks can recover
-No destruction of the oceans by trawl nets
-No bycatch and no ghost nets in the ocean
-No exposure to antibiotics
-No exposure to microplastics
-No exposure to dyes

TRL 3 – experimental proof of conceptTRL 5 – technology validated in relevant environment (industrially relevant environment in the case of key enabling technologies)
Candidate Overview

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