About my Start-up
“We solve the Taste and Healthiness of plant-based fish alternatives for Flexitarian Foodies by doing a plant-based sashimi through molecular gastronomy approach.”
Bluana’s mission is to contribute to the future of the Oceans by providing a Tasty and Healthy plant-based alternative to Ocean fish. Taking natural ingredients such as edamame beans, tempeh, dehydrated tomatoes, and shitake mushrooms, we mix them, and using algae extracts, we bind them into a product such as fish meat, a VEGAN SASHIMI. With all the benefits of fish: Omega 3, vitamins B and D, and … no bones.
Our technology: the latest generation of HMMA.
Why your idea is a “winner"?:
We will differentiate by making A TASTY 100% plant product, with NO chemical additives. A FIESTA, not a FAST.
-EXPERTISE in food production,
-CULINARY syntax (bottom-up molecular gastronomy approach),
-HMMA with the application of alternative fish
What is your current or intended business/revenue model?:
The distribution channels will be RETAIL and HORECA (70%) and directly on our website (30%).
The price of ONE ITEM will be 6 euros, and we will position ourselves as a premium product. The production cost is 1 euro and the retail wholesale price is 4 euros.
The production will be outsourced, by contract manufacturing.
The next 3 years' targets: 100.000 end customers, 3 m euros/year in sales, 30% profit margin (EBIT), CAC of 2 euros.
Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:
We have patents in work.
Has your technology already been implemented in any field/sector?:
HMMA for alternative fish is not yet ready on the market.
Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:
Over the next 10 years, the sushi species will disappear from the ocean as a result of OVERFISHING. Furthermore, fish in the ocean are turning TOXIC because of POLLUTION and GLOBAL WARMING.
The current fish ALTERNATIVES disappoint 80% of consumers because of the bad TASTE and the UNHEALTHY ingredients.
Taking natural ingredients such as edamame beans, tempeh, dried tomatoes, and shitake mushrooms, we mix them, and using algae extracts, we bind them into a product such as fish meat, a VEGAN SASHIMI.
The benefits of fish: Omega 3, vitamins B, D. No bones. Protein: 25 g/100g. Calories: 110 kcal/100g vs 130 kcal original Tuna.
CPG |100g -250g | sliced | vacuum | Ecopack.
High-Moisture Extrusion Meat Analogues Technology (HMMA).