About my Start-up
In Fresh Inset we want to evolve the global supply chain of fruits and vegetables to protect them from waste and make them more nourishing at the customer’s table. Our solutions protect against ethylene – the main cause of spoilage of fruits and vegetables, Fresh Inset wants to overcome the previous major limitations of Active Ingredient the 1-MCP technology – immediate release and conversion to gaseous form. Our smart stickers and foils provide a timed- and gradual-delivery system of 1-MCP. With our solution, 1-MCP release begins 2-3 hours after fresh produce exposure to the system (by increasing humidity) and the release can continue for up to the next 30 hours. Our patented solution enables tailoring the AI dosage and treating delicate fruits.
Why your idea is a “winner"?:
AI-complex (1-MCP) embedded in a sticker or foil is not offered by any company. All the unique features of our innovation, enable including all players from the fresh produce delivery chain to possibly influence the quality of goods and decrease the food waste. From the perspective of the biggest pain - 51% of all fruits & vegetables produced globally are wasted each year – stakeholders are located across the whole value chain: agriculture production, postharvest handling and storage, processing and packaging, distribution. From the business perspective (easiness of market entry and building the scale) we decided to approach and demonstrate global carrier manufacturers (stickers and foils) as the main and key-role stakeholder for our case. We can conveert any packaging ito a smart one...
What is your current or intended business/revenue model?:
The first commercialized product from the Vidre+ portfolio is smart stickers. Fresh Inset manufactures and sells directly or indirectly its products under the Vidre+ brand. The current distribution is a mix of own BizDev team activities and distribution via post-harvest, sticker, and label manufacturing companies, staying close to the end users.
With the relatively high absorption of our first product, we would be willing to offer white labeling and sell our solutions under the customer's brand - especially interesting for retail chains and ready-to-eat distributors.
Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:
Fresh Inset owns a patent on its technology granted in the U.S. market* and an extension through the PCT process to over 50 countries that are major exporters of fresh produce. Fresh Inset has patented a suite of highly-differentiated 1-MCP delivery systems which effectively treat a very broad range of fruits, vegetables, and flowers. This invention expands the possibilities of using this post-harvest technology to treat many new types of fruits and vegetables. We have protected IP for a wide product platform comprising: stickers, labels, PET, Foils/Films, Stick, 2 in 1 label (additional AI), and Aerosol.
Has your technology already been implemented in any field/sector?:
The Company has tested its technology with global leaders in the production and export of fresh produce from different parts of the world. Vidre+ performance has been tested on a wide range of fruits, vegetables, and flowers with results evaluated using scientific statistical methods. Within the course of our trials, we have proved the value add effects for dozens of use cases with our future clients.
Currently, the main bottleneck is product registrations - we develop predefined markets in order to start the sales straight after each country-level registration.
Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:
The post-harvest product markets in the EU, North America, LATAM, and Australia are dominated by four companies: AgroFresh, Pace International (Valent / Sumitomo), Fine Americas (De Sangosse Group), and Decco Worldwide (UPL). Fresh Inset is in the negotiation process to convince the above companies to become distributors of the 2nd generation 1-MCP product.
Our G2M strategy is based on close cooperation with producers of different packaging and labeling systems – we already approached Avery Dennison, a top 3 label technology company.
The unique Features of the Vidre+ open also new markets, as we can engage unreached players from the logistics and retail segments. Active protection would be possible with an easy manual application of the functional material/packaging. Additionally, we see an increased interest in the use of 1-MCP for protecting chemical-sensitive crops, eg. raspberries, and flowers.