Wageningen, Gelderland, Netherlands
Member Since 2022
About my Start-up

Innogusto develops a range of plant-based concepts ( gourmet products and restaurant quality meal-components) with an emphasis on sensorial (taste, structure, mouthfeel). Our starting point is always the customer/brand experience, which will determine the product and partners we want to work with.

Why your idea is a “winner"?:

Innogusto focuses on an aspect that despite the sales increase of plant-based food (still low marketshare compare to meat), flexitarians and meat-lovers are still considering a insuficiency. The organoleptic quality of plant-based food (based on meat, fish and dairy analogues) is still inferior to that of meat (exceptions left out). Innogusto's products are a winner because our customers appreciate our products without missing the meat, fish or dairy. Our ideas are aimed at making the switch from animal-based to plant-based food, seamless.

What is your current or intended business/revenue model?:

Develop attractive food concepts
— licensing the concept (license fee and/or royalties)
— joint ventures (participate in sales revenue and dividends)
—sell concepts including brand (lump sum)
— co-development

Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:


We have registered brands
• GastroNoMeat

Has your technology already been implemented in any field/sector?:

In some cases (concepts) yes, others not.
In our case we focus on two development tracks
— innovation: new products based on new ingredients and/or new processes
— Inventiveness: new products based on existing ingredients and/or existing processes

Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:

Increase the diversity and versatility of food, based on meat, fish and dairy analogues.

• Offer professional and consumer convenience (read-to-(h)eat), increasing the accessibility of such products
— A solution for the lack of skilled personnel in the foodservice market, since our products are ready-to-eat or ready-to-heat.
— A solution for people who are limited in time who want to reduce meat, fish or dairy consumption, without compromising on taste
• Increase the popularity of plant-based food (on the basis or analogues) among meat, fish and dairy lovers.
— customer gratification
— accessibility
— variety

Team members
Mattèo Piano Managing Director

Experiences : Branding, advertising, graphic designer, innovation branding, food concepts development
Education: Visual Communication and product presentation at SHIVKV Genk (Belgium)

Carola Piano Managing Partner

Experience: Marketing, food concepts
Education: Direkt Marketing Center Language School+St Petersburg
British Language Training Centre

TRL 9 – actual system proven in operational environment (competitive manufacturing in the case of key enabling technologies; or in space)
Candidate Overview

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