About my Start-up
O2W develops innovative solutions to increase the level of circularity of household products and waste, mitigating their adverse effects on ecosystems, contributing to the decarbonisation of the economy and promoting safer and more sustainable cities for its customers. We believe that by offering solutions and tools/ products with the right motivation we can make people look to its waste as someting with value and this way avoiding its generation.
The first solution developed by O2W values the used vegetable cooking oils (UCO) in vegetable wax for different applications and rolled out its first products commercially: ready made decorative scented candles and Ecological candles DIY Kits. These ecological products are made from UCOs and offer to its users unique benefits as a product and as a solution as well.
As a product offers to its users a biodegradable, no toxic, safe and a long burning fragranced vegetable candle.
As a solution delivers a big positive impact by avoiding the consumption of natural resources, preventing the contamination of ecosystems, do not add new carbon to atmosphere, reducing the consumption of energy as of a traditional distribution chain, eliminating the operating costs in the treatment of this waste among others.
For all these reasons, we call them The Greatest Candles In The World and aim to make people feel the scent of doing good.
These products are beeing sold through distributors and retailers in some european countries (Sweden, Czech Republic, Romenia, Slovenia, Poland) e some others are beeing prepared.
Why your idea is a “winner"?:
Our current solution delivers a set of unique benefits that very few products can deliver these days. Both from a material point of view, as well as from an economic and emotional point of view.
Our products help consumers to upcycle their OCUs waste in products that are highly valued by consumers in the market, allowing them to obtain those products of equal or better quality in a more economical and environmentally friendly way.
The solution also has a bit of magic because it transforms waste (which is associated with the idea of bad smells, dirt, pollution) into a product that in the top of mind of consumers is associated with something very positive aspirational and emotional (the candles are associated only with good and very positive things.
What is your current or intended business/revenue model?:
O2W currently outsources its products manufacturing to partners and is focused in product development, communication, distribution and research. Nowadays, the products are being distributed in some European markets through distributors and retailers.
Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:
Yes.
Has your technology already been implemented in any field/sector?:
O2W current solution and products are being sold through distributors and retailers in some European countries (Sweden, Czech Republic, Romenia, Slovenia, Poland) e some others are being prepared.
Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:
At O2W we want to solve the problem of the domestic used cooking oils (UCOs) and reduce in a smart way its environment and economic impacts.
As of today, approximately 850,000 tonnes of domestic UCOs are generated annually in Europe and there are no effective solutions for its collection, recovery and valuation in place. Consequently, all this waste of UCOs is disposed of in an unsustainable way and with relevant impacts (1 litre of UCO contaminates 1,000,000 litres of water).
We intend to change this situation by changing the current paradigm. We want to offer consumers a solution that motivates them to transform these UCOs, in the place where they are generated, into new products in a simple way and with a safe, clean and economical experience.
Team members
With 20+ years of experience in product and service innovation in various industries in Portugal and European wide, I do believe that the most amazing project is still to come.
Of the many projects that I had the opportunity to be part of and launched, some internationally awarded, all had their dimension of fantastic framed at the time they were implemented and the disruptive innovations they caused in the various markets (since co-founder of an Internet Service Provider, head of innovation in the development of Wireless Broadband solutions; co-founder and COO of the development of Home Recycling Appliances). All of these projects had some elements in common: technological base, designed and implemented for the consumer market with the aim of improving their lives and with an international scope.
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