United Kingdom
Member Since 2023
About my Start-up

Our vision is to see the fabric of every building and structure in the world to be made up of less carbon intensive materials. From wall studs to plasterboards, beams to joists -building every type of structure with a zero-carbon footprint.
We are proud to present our first innovation: a carbon neutral wall stud made of natural biomass.
• Our unique combination of hemp, nano particles and resin is the key to achieving carbon neutrality.
• By using this recipe, we can replace light gauge steel studs (4kg of CO2 per 1kg of steel) in any commercial building project, including high rise residential, hotels and commercial reducing the embodied carbon across the entire industry.
At this stage we are at TRL 3 and will be at TRL 4 at the end of September 2023, as we are working with the Bio Composites Centre to develop the bio composite wall stud and we keep the IP to all developments. We have a very specific criteria for the bio-stud. With over two decades in design and construction and manufacture means our product will cover, strength, screw pull out, thermal, conductive and speed of mass production and usability. It is crucial that our new product works with existing construction systems, improves speed and have to be desirable from the top of the stream to the bottom. Note – all our innovations are aimed for reuse and long life.

Why your idea is a “winner"?:

Our wall stud product will be carbon neutral, and this will enable property developers to swap out steel equivalents and reduce their embodied carbon per LMeter of partition wall across the entire commercial construction sector.
Overall, this would mean developers could go on to achieve green certification and, in the future, will meet embodied carbon limits set by governments.
We have engaged a few of the largest developers in the UK and as far as Israel and UAE all showing support.
A large principal contractor in the UK and smaller ones in Slovenia and Bosnia & Herzegovina have all written letter of support to use the product in 2024.

We have potential Lendlease Dovetail project to integrate the wall stud in London. Pilots lined up with Richstone Properties (UK), Tidhar (Israel), Nobl Vila (Slovenia), Go Wood (Bosnia & Herzegovina).

What is your current or intended business/revenue model?:

What is your business model/pricing model?
• We will be outsourcing the manufacturing in the first instance until we can generate enough cashflow or investment to start our own factory.
• If we were to reduce the capex risk, we can also licence our IP and technology to large construction materials manufacturers such as Saint-Gobain and Knauf.
• Our product can be sold as part of a wall system and the three large walls system manufacturers would be an option to partner with and use their distribution and customer base to go to market.

Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:

● We are discussing with a patent lawyer on our options to protect our materials formula and the stud form. There are three options for us to patent:
○ Broadest protection would be to the material itself – i.e. a claim to the formula / recipe for the material we plan to use.
○ Innovative new material and any use of the material in any application.
○ The design of a different form of the stud.

Has your technology already been implemented in any field/sector?:

Not yet we are in R&D

Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:

Who needs what you’re making?
Property developers and principal contractors.
They are increasingly concerned about sustainability and green certification as governments enforce new regulations to limit embodied carbon emissions.
What are the main problems users/customers are facing?
The construction industry faces new challenges as governments worldwide aim to cut down embodied carbon emissions. Examples: Holland, Denmark, France, California (US).
To survive and thrive, the industry needs to innovate and find sustainable building materials that comply with these new regulations.
Currently, building materials such as concrete, steel and cement have high carbon emissions which will be limited by central governments and local municipalities/councils.
Carbon Leadership Forum’s survey interviewed more than 100 property developers and 44% of them said that they are actively working to reduce embodied carbon in their buildings.
A report by the World Green Building Council found that over 80% of surveyed property developers are committed to addressing embodied carbon emissions in their projects.
What are your users/customers doing now to solve them?
For example, one of our potential customers, Skanska, supports the Paris Agreement and wants to achieve carbon neutrality in their projects without relying on carbon offsetting schemes. • Other potential customers like Ballymore, CBRE and Galliard Homes share similar sustainability goals and are looking for alternative building materials. • Principal contractors are also our customers, who work with developers and architects to meet building material specifications and deliver the project. They too are looking for alternative building

Team members
Kit Chong CEO

Kit Chong (Chief Executive Officer)
o Last business was Century Lion, a co-living lettings agency – sold to another agency.
o Founded Freauty, a mobile beauty marketplace – acquired by Urban.
o Headed up business development and marketing for Alibaba.com in Europe.
o Seven years working across global PR agencies.
o Property investor and great network of landlords and home developers.
o BSc Computer Science & Business Management, Queen Mary, University of London.
o https://www.linkedin.com/in/kitchong/

Matt Elton CPO

Matt Elton (Chief Product Officer)
o Award winning designer creating objects and spaces for over twenty years.
o Founder of Tendeter D&B and Studio-hygger, including being a master artisan.
o Delivery of luxury interiors, bespoke furniture for batch and mass production.
o Partnered with some of UK’s largest retailers Fortnum & Mason, Heal’s, Liberties.
o Manufacturing experience in the UK, Eastern Europe and Asia.
o BA honours Arts and Design, Central Saint Martins.
o Neurodivergent and Dyslexic
o https://www.linkedin.com/in/matthew-elton-09ab9236/
o www.matthewelton.co
o www.stdio-hygger.com

TRL 3 – experimental proof of conceptTRL 4 – technology validated in lab
Candidate Overview

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