Graz, Styria, Austria
Member Since 2023

Freyzein Beyond Synthetics

About my Start-up

Imagine a world where textiles break free from petrochemical reliance, embracing sustainable and highly functional biobased feedstocks. Freyzein leads this transformative charge, catalyzing large-scale systemic change in the textile industry to align with the goals of the Paris Climate Change Agreement, limiting global warming to 1,5°C above pre-industrial revolution levels. Whereas technology has moved forward hugely, textiles simply haven´t advanced. Freyzein is replacing traditional materials with bio-based, animal-friendly alternatives developed by its own team of scientists and engineers.

The next-gen materials market refers to the emerging field of advanced materials that possess unique properties and offer improved performance. With a staggering compounded annual growth rate (CAGR) of 80 percent over the next five years, the next-gen market is set to reach $2,2 billion by 2026. Strong market potential and our innovative approach positions Freyzein for significant business success. Leading brands in the textile industry are increasingly recognize the importance of sustainability and actively seek innovative solutions. Of the 40 leading fashion brands 38 were actively pursuing next-gen materials.

We are a collective of innovators, engineers, creatives, and entrepreneurs substituting petrochemicals in textiles and clothing. Jan Karlsson, our co-founder, and CEO, brings a wealth of experience in successfully launching and growing a start-up company. Dr. Barnaby Caven, our CTO & Founder, is a renowned expert in technical textiles and sustainable chemistry. Dr. Enrico Cozzoni, our materials engineer, has a proven track record in seamlessly transitioning technologies and materials from lab-scale “proof of concept” to large-scale production. Alvin Leer combines his background in journalism, communications, and sustainability to drive our branding and community efforts.

Why your idea is a “winner"?:

The social impact of fashion on the society is enormous. Fashion has a strong signalling effect, as it is closely linked to personal expression. The clothes we wear make a statement about personality, values, and self-image. Fashion also has the potential to initiate social change, set trends and influence public opinion as it is one of the largest industries in the world and has a significant impact on the global economy. The fashion industry has long been under pressure to address the environmental effects of its products and practices. The industry collectively looked past the ill-effects of petroleum-based textiles and focused solely on the versatile, low price-point clothing that petrochemicals make possible. Fashion, work-wear brands, non-apparel textile companies and other organizations including textile mills can address the worrying use of petrochemicals. Due to the “McKinsey Report - The State of Fashion 2023” more than ever sustainability is dominating consumer priorities and the fashion agenda. Consumers want to know where the materials come from, how products are made, and whether people involved are treated fairly.

Companies addressing environmental problems can therefore gain market shares, improve reputation, lead to positive media coverage and increased brand awareness. Consumers are more likely to remain loyal to brands that prioritize sustainability. We can support our customers to gain competitive advantage on the market by substituting their petrochemical based products portfolio to sustainable materials and production methods.

What is your current or intended business/revenue model?:

We are at TRL 4 we have options on how we create our business and revenue model!

- Going from pilot to large scale production (more Investment need)
- Working with partners and co-creating IP with patented production processes

Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:

We have several technolgies which can be patented and secured. We registered several brands to secure a great branding for our company.

Has your technology already been implemented in any field/sector?:

Our technology is on lab scale. We have a product / market fit. Companies from the UK, Japan and USA asked to work together with us. We can't elaborate on that as we signed NDAs with the partner companies.

Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:

Sustainability is a driving force in the apparel and textile sector, influencing sales and shaping the industry´s future. People are becoming more conscious of the negative effects of petrochemicals. Consumer now have more information about the materials used, production processes and the overall sustainability performance of brands. Regulatory changes and industry initiatives constantly push companies to adopt sustainable practices forcing companies to reconsider their traditional approach and adopt next-gen materials.

Team members
Dr. Barnaby Caven CTO / Co-Founder

Skilled in Research and Development (R&D), Chemistry, Materials Science, Sustainability, and Physics. Excellent and efficient and exacting project manger and an experience product development lead, confident working across both industry and academia. A confident and reliable research professional with a PhD focused in Material Science from University of Leeds.

Alvin Damman Leer CMO

As the founder of Pinecone Impact, Alvin Dammann Leer is on a mission to build and invest in disruptive and scalable companies that aim to significantly improve the state of our planet. With over 10 years of experience in impact entrepreneurship, sustainability, branding, community building, and behavior change, he leads a group of impact-focused companies that span across various sectors and regions.

Dammann Leer has a strong background in communications and journalism, having studied at Roehampton University in London and Emmanuel College in Boston, and worked as an online editor at WWF Norway and Innovation Norway in Boston. He also holds certifications in fitness nutrition, behavior change, and strength and conditioning, and is a certified translator.

Dr. Enrico Cozzoni CSO

Dr Cozzoni is responsible for pivotal patentable researches to and from the Textile and Fashion Industry, including electronic and protective textiles, and thermal regulation. He has helped in generating more that 3.5M € in soft funding in his carrier with more than 80 r&d projects”.

TRL 4 – technology validated in lab
Candidate Overview

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