About my Start-up
We are hempling and provide plant protein products that taste different from what you know – which is: delicious! We make the forgotten crop hemp great again and bring loads of nutrition, sustainability and fun on your plate.
Why your idea is a “winner"?:
We believe everyone making the world worth living just a little more is a winner. And we have the amazing opportunity contribute to solving several important challenges of a huge scale and actually make a difference for our health, our fields and plates. We have a balanced team, an amazing product and lots of motivation.
What is your current or intended business/revenue model?:
We have done a successful proof of concept in the food retail and catering. We plan to enter the market in the catering first to start with a higher volume and also create more familiarity with our absolutely new product. Mid- and longterm we plan to focus and the food retail.
Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:
Has your technology already been implemented in any field/sector?:
We have used the developed procedure in our first small scale productions.
Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:
Eating plant foods is healthy and good for the environment. But most of the protein alternatives are boring and taste bland. Like Tofu. Or meat imitates. Many people turn to plant foods because they do not want to eat meat (imitates) and the ingredient lists do not promise health and sustainability. Meat imitates have a target group and contribute to a good cause. But more than 768 million animal suffering and dying each year in factory farming in Germany alone as well as the huge amount of frustration in front of the plant protein shelves, show we need more and better alternatives to take the next steps we badly need to make.
Thus, we developed a natural, whole plant protein that actually tastes good and unique. For our Protino we use purely hempseeds and water (plus salt and spices/herbs for our spiced variations). Hempseeds provide a delicious taste, that is a new experience for most. Due to the aroma combining exceptionally well with popular foods like potatoes, wild rice, bell peppers, tomatoes or champignon mushrooms, the Protino can be included in most kitchens without complications. Also, the Protino is very versatile. It gets a golden-brown crust when fried in the pan. But it can also be used for sweet desert cremes, for example. Hemp also helps health-conscious eater providing a complete and well digestible protein and a lot of Omega 3. At the same time eating the Protino means contributing to the health of our fields, as hemp regenerates the soil, has a positive impact on biodiversity, binds a comparably high amount of Co2, can be cultivated with virtually no pesticides and be sourced locally. But most importantly - it just tastes amazing.
Aron studied Entrepreneurship and takes on the business administration. He is a nutritional fanatic and makes sure our products tick all boxes when it comes to health.
Michael cultivates hemp in the Lüneburger Heide and creates the source for our best quality ingredients. Also, with his vast amount of experience in food technology he makes sure our production procedures are efficient and scalable.