About my Start-up
MyGug is an Irish-based company on a mission to enable micro renewable energy generation, help lower GHG emissions and reduce excess waste worldwide.
We want to empower individuals and businesses to reduce their fossil fuel reliance and join the cleantech revolution from the comfort of their kitchens.
MyGug is a “start-up” four years in the making, having de-risked the R&D in that time through design, manufacturing and testing.
We believe this is optimal timing for our full launch with energy, food waste, carbon and fertiliser prices at all-time highs, resulting in lower payback periods and additional revenue streams.
Why your idea is a “winner"?:
MyGug is a winner from a number of angles:
1. Reducing GHG emissions
2. Solving the growing problem of excess waste worldwide
3. Providing energy security and enabling micro circular economies
4. Offering a positive NPV/financial return to the customer
What is your current or intended business/revenue model?:
We currently intend on selling units outright to the customer. In time we are going to consider a leasing revenue model, introducing Biogas-As-A-Service (BAAS).
Our addressable market is huge and our obtainable market is mapped out with a number of initial, high probability of execution, target markets for MyGug:
-Sustainability-focused consumers, hotels, restaurants and cafes
-Multi-national corporates with canteen facilities and net-zero targets
-Garden centres and nurseries
-2nd and 3rd level educational bodies
We have nurtured a substantial lead-list to pitch to post funding round.
Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:
Yes, Patent confirmed in the EU, Canada, Norway and the UK. Confirmation awaited from the US and Switzerland. More details available if needed.
Has your technology already been implemented in any field/sector?:
Yes, there are thousands of large and medium scale AD plants in Western Europe but only a very small numbers of micro scale AD plants. Globally there are known to be over 6 millions small scale biogas plants operating, especially in Africa and Asia.
The USP of MyGug is that our micro AD can be used in cold climates as well as hot climates. We believe we are the first company to market with this development.
Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:
1. Waste: Almost all food waste can be diverted to MyGug for gasification minimizing bills and offering easy waste management.
2. GHG Emissions: Carbon footprint reduction due to replacement of fossil fuel natural gas and elimination of transport of waste and associated landfill GHG emissions.
3. Operating Costs: Energy security and reduced exposure to market/bill shocks with waste removal costs also reduced. Additional benefit of high-quality fertiliser produced.
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