About my Start-up
We develop new materials under our brand name Iroony.
Working directly with farmers, we start from the raw material, hemp, a local and ecological resource : France is the first European producer of this plant which grows quickly, generally without irrigation or chemicals, while welcoming biodiversity and massively capturing carbon. In rotation cycle it helps regenerating the soils and improves following crops’ yield.
As an alternative supply or in combination, we can use flax and reed, from French farmers too.
More specifically, we use oilseed hemp and flax, enabling farmers to combine the seeds’ markets (healthy food, cosmetics) while we collect the stems for Iroony. This circular approach also results in an optimized use of arable land.
Then we use biochemistry to extract the different components, in particular the cellulose. This is the core of our project and R&D : thanks to our own process, the resulted hemp / flax cellulose is suitable to be further transformed into fibers, and filament through technologies of dissolution and regeneration.
The most widespread is Viscose, followed by Lyocell, but we mainly now study ionic liquid based technologies such as High per Cell.
As the resulted Iroony materials combine the assets of both hemp and cellulose-regenerated fibres, they meet the growing expectations of the textiles, clothing and footwear companies, which are sustainability requirements (low use of natural resources, no micro-plastics release, natural ecosystems protection), local production, and performance such as high fineness, resistance or versatility.
Our goal is to set-up a new value chain starting from the farmers. We will buy hemp and flax stems and then industrially transform this raw material into Iroony, an alternative to petrochemistry materials (polyester…), industrial cotton or wood-based viscose. Iroony will be sold to European textile sectors such as spinning, non-woven companies and packaging companies.
Why your idea is a “winner"?:
Because it's not an idea anymore, we made it real and attracted customers. Our project got rewarded at different events (ICNF, Tech Textil, Women for climate…). We also have a good support from our suppliers in agriculture.
What is your current or intended business/revenue model?:
We want to set up a factory to sell cellulose and cellulose related products.
Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:
We have a patent registered in Europe and Canada.
Has your technology already been implemented in any field/sector?:
Our technology and process is not implemented at industrial scale.
Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:
Our Iroony agro based cellulose can help to reduce the global impact of the pulp industry. It can also replace plastic in some application such as textile and packaging.
-> A podiatrist and boot fitter by training, came to the world of materials and clothing through learning shoes design
-> Sourcing expert in Europe and Asia (Vietnam, China, Taiwan…) working with both traditional workshops and large factories
-> R&D involved (engineering) regarding sustainable fabrics & materials (hemp, rubber, bioplastic…)
-> Speaker in trade fairs, events, schools…
-> Graduate from Telecom Ecole de Management and University of Technology of Sydney in information systems for financial markets
-> Project management & framing expert. Consultant (EY Paris / Sydney, Soft Computing Paris) for various large clients (SG, Eliit, Reed, Cnam…) during 4+ years
-> Selected at Paris Women4Climate program, mentored by VEJA sneakers brand co-founder
-> 2021 President of Nouvelle Aquitaine hemp association