About my Start-up
Rootiful redefines plant-based foods for the next generation. We produce sustainable, healthy and tasty foods and ingredients which do not pretend to be meat but celebrate the power of plants!
Sustainable – we use locally grown crops and co-streams to produce our ready to eat and textured vegetable protein ingredients. We are reducing the reliance on 1-2 protein crops for this market and promoting biodiversity.
Healthy – we are increasing the range of crops eaten for a healthy diet and all our foods aim to be low in sugar and fat, source of protein/fibre. We study the amino acid profile of our products and the protein digestability.
Tasty – developed with a chef to produce the best products.
Rootiful is based in Nottingham, UK with R&D and small scale manufacturing capabilities. We expanding into food service, retail and B2B sales, alongside our scale up in manufacture.
Why your idea is a “winner"?:
This is the evolution of the plant-based market, from plants pretending to be meat to being a protein source in its own right. Sustainability of ingredients in this sector will come under much more scrutiny. Rootiful provides the sustainable alternative to animal protein.
What is your current or intended business/revenue model?:
There are three routes to market which all generate revenue through product sales.
B2B: sales of the TVP ingredient to food manufactures and retails, this will be used as an ingredient into their plant based food products as an alternative local, sustainable to soy and pea.
Retail: Consumer ready products sold directly through retailers. Our first range are ready for sales – New-fu which is a tofu inspired food, made from UK grown beans and pulses rather than soy.
Food Service: both the consumer products and the TVP can be sold into restaurant chains for use in their meals.
Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:
No patents registered yet, but we have confidence that we will be able to protect the process to produce the TVP. Trademarks have been secured.
Has your technology already been implemented in any field/sector?:
The use of extrusion is well known in the food industry but the way we have applied it to co-streams has not been implemented previously.
Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:
Our target market is the plant based food sector. The target consumer is 20-40years who is looking to reduce their meat intake with a healthy alternative.
There are three routes to market: food service, retail and B2B.
The gap in the market is to produce UK/EU grown and processed textured vegetable protein (TVP). This market is currently saturated by soy, wheat and pea isolates. This leads to monocropping, deforestation and high food miles as well as an unhealthy diet of 2-3 protein sources. We are using co-streams and whole ingredients to produce a healthier more sustainable solution.
We are also producing a range of ready to eat foods which do not try to replace meat but support the shift from animal protein to plant protein by making the plants the star of the show. This range showcases our TVP products.