Wien, Österreich
Member Since 2023
About my Start-up

We are working on a CSA (Community Supported Agriculture) model for corporations. By using market gardening approaches we want to create and run corporate farms that nurture employees and their families with sustainable and healthy vegetables. We want to build a scalable model where each farm acts like an independent cell. Farms are combined to local hubs that contribute to a regenerative food system.
We are currently in the planning phase of two prototype farms.

Why your idea is a “winner"?:

Soilful is unique as it is bridging corporate worlds with the agricultural sector. The physical farm space at the company site is a catalyst for the transformation of mindsets, cultures and practices. The farms offer companies and their employees a concrete and daily opportunity to experience regeneration, learn from nature and make a positive impact. Our system is scalable globally, with individual farms acting as local cells embedded into a wider supportive and quickly learning network.

What is your current or intended business/revenue model?:

Soilful is an NPO, all income is reinvested into impact aligned to the purpose. The average farm calculation is based on a size of 1ha. As our market farm approach is labor intensive, 4 gardeners (30h/week each) are in charge. There are two revenue streams (€/vegetable box & farm leasing fee). Based on this model an average farm creates about 40.000€ profit after 5 years of operation and will finance Soilful as an overarching organization, as well as the infrastructure needed to start new farms.

Do you have any Patent or IP registered (related to the solution that you are looking for an investment)?:


Has your technology already been implemented in any field/sector?:

There are community supported agriculture concepts in B2C markets, we are not aware of any B2B approaches.

Which market and customer need(s)/problem(s) is (are) your products(s)/service(s) going to solve?:

#Around 50% of global habitable land is used for agriculture, the majority is industrial- chemicalized farming depleting soils, the origin of biodiversity and life.
#1/3 of global CO2 emissions are related to the food system.
#Culture of separation from the natural world and our living environment.
#No fair payment and valuation of farming knowledge and practices.
#Companies searching for ways to transform their businesses (Circular Economy, New Work, Agility).

Team members
Tatjana Tupy Farming expert

is a political scientist and professional gardener. She has founded and was in charge of a regenerative Community Supported Agriculture (CSA) with a focus on organic vegetable production for 7 years. At the same time, she is working as Sociocracy consultant.

Jasna Sonne Fundraising, Organization Akquisition

is a senior NPO Mktg / FR professional, eco-activist & Org.Dev Adviser. Her carrier path ranges from European/ CEE/Middle East director at Greenpeace Int., hotel owner in Turkey to founder of various NPOs in Austria. Today she lives in Vienna and works as a development trainer for SME.s.

Alessa Lux Finance, Marketing

studied business administration and East Asian economy and society and has been a management consultant for more than 10 years focusing on strategy, sustainability, and board offsites. Since 2021, Alessa has also been active in the startup environment and is an aspiring art historian.

Stefan Faatz-Ferstl Org Set up, Product Development, Process Design

studied civil engineering and has 10 years of experience in organizational transformation with a focus on self- organization and agility.
Since 2020 he is working as ecopreneur on building start-ups.

TRL 1 – basic principles observed
Candidate Overview

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